DEFINING (PROBLEM EXPLORATION)
|
1. What is the problem?
- Travel and tourism businesses struggle to effectively market their services and engage with customers in the digital age.
- They face challenges in transitioning from traditional business methods to comprehensive and efficient digital business strategies.
|
2. Who has the problem?
- Small to medium-sized travel vendors, tour operators, ticketing companies, and rent-a-car businesses.
- Hotels, hostels, and guesthouses in the Travel and Tourism sector.
- Business owners and decision-makers are responsible for marketing and growth strategies in these businesses.
|
|
3. Where is the problem?
- The problem is prevalent in the global Travel and Tourism industry, with a particular focus on Pakistan.
- It is most prominent among businesses that have not yet fully embraced digital business practices or lack the resources to do so effectively.
|
4. Why does it matter?
- The problem matters because the success of businesses in the Travel and Tourism sector increasingly depends on their online presence and marketing and sales efforts.
- In a competitive marketplace, failure to adapt to digital business can lead to a loss of customers and revenue.
- Solving this problem matters as it can lead to business growth, increased customer engagement, and the ability to remain competitive in the industry.
|
