KPK Announces 2024-25 as the Year of Tirch Mir in a Festival

In a major move to bolster tourism and showcase the rich cultural tapestry of Khyber-Pakhtunkhwa, the provincial government has declared the year 2024-25 as the ‘Year of Tirch Mir’. This initiative aims to shine a spotlight on Tirch Mir, the highest peak in the province, celebrated for its breathtaking beauty and challenging treks.



The Year of Tirch Mir: The announcement was made following a high-profile meeting focused on elevating the region’s tourism potential. The meeting, led by Zahid Chanzeb, the Advisor to the Chief Minister on Tourism and Culture, saw the gathering of notable figures from the tourism and culture sectors, including Director General Barkat Ullah Marwat, General Manager of Planning & Marketing Muhammad Ali Syed, and General Manager Tourism Sajjad Hameed. The event also welcomed contributions from local tour operators and stakeholders from across the province.

The highlight of the year-long celebration will be the inaugural Tirch Mir Festival, envisaged as an annual event to celebrate the natural beauty and cultural heritage of the region. The festival is expected to draw adventurers, nature lovers, and cultural enthusiasts from around the globe, offering a platform to experience the majestic Tirch Mir and the surrounding landscape’s unique allure.

In an unprecedented move to facilitate climbers and trekkers, the government has also decided to waive all mountaineering royalties and trekking fees for the duration of the 2024-25 year. This decision is anticipated to significantly boost local and international tourist inflow, providing an unmissable opportunity for enthusiasts to explore the towering peak without financial burdens.

Stakeholders from across the tourism sector have lauded this initiative, viewing it as a pivotal moment for Khyber-Pakhtunkhwa’s tourism industry. There is a collective commitment among the community to ensure the festival’s success and to leverage this opportunity to showcase the province’s hospitality and the unparalleled beauty of Tirch Mir.

As preparations for the festival gain momentum, the Culture and Tourism Authority (KPCTA) has been charged with orchestrating the event’s details and ensuring that the festival and the year-long celebrations leave a lasting legacy for the region’s tourism.

Stay tuned to TrulyPakistan for exclusive updates and insights as we follow the journey to the Year of Tirch Mir, a celebration of adventure, culture, and natural beauty in the heart of Khyber-Pakhtunkhwa.

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Celebrating the Majestic: The Year of Tirch Mir and Its Global Echoes

The Year of Tirch Mir 2024 - TrulyPakistan
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In a bid to spark a tourism revival, the Khyber-Pakhtunkhwa (KP) government in Pakistan has boldly designated 2024-25 as the Year of Tirch Mir. This initiative is anchored by the Tirch Mir Festival, a vibrant celebration aimed at showcasing the region’s breathtaking landscapes and rich cultural heritage, with the awe-inspiring Tirch Mir mountain at its heart.

Unveiling the Year of Tirch Mir

The KP government’s announcement of the festival envisions a calendar filled with exciting events and activities, all centered around the majestic Tirch Mir, the Hindu Kush range’s highest peak. Standing tall at over 7,708 meters (25,289 feet), Tirch Mir is not only a symbol of natural majesty but also a beacon for adventurers worldwide. The festival will commence with the inaugural Tirch Mir Festival, featuring a rich tapestry of cultural performances, sporting events, and expeditions. The festival aims to mirror the mountain’s grandeur, offering a myriad of experiences for all attendees.

The Impact on Local Tourism

The Year of Tirch Mir is expected to catalyze a significant transformation in KP’s tourism landscape. Economists and business leaders foresee a wave of visitors, drawn not only by the mountain’s towering presence but also by the allure of its myths and legends. Local lore speaks of Tirch Mir as the abode of fairies and queens, adding a mystical dimension to its snowy peaks. This blend of natural beauty and cultural folklore is set to bring economic vitality to the region, promising new job creation and invigorating various sectors, from hospitality to adventure tourism.

The Year of Tirch Mir 2024 - TrulyPakistan
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Similar Global Initiatives

The festival joins a lineage of successful global tourism campaigns, such as Nepal’s “Visit Nepal” initiative and Switzerland’s “Alpine Year”. Just as these campaigns highlighted their iconic peaks, the festival celebrates this giant among mountains, known not only for its height but also for being the crown jewel of the Hindu Kush. This international context underscores the universal appeal of majestic landscapes and the stories they tell.

The Broader Implications

Beyond its imposing height and the tales woven around it, Tirch Mir stands as a testament to the enduring spirit of the people of Khyber-Pakhtunkhwa. The festival aims to showcase this resilient spirit, inviting the world to explore the region’s natural beauty and to delve into its rich tapestry of culture and history. This initiative is not just about drawing tourists; it’s about fostering a deeper appreciation for the land and its people, paving the way for sustainable tourism development.

The Road Ahead

As the evet unfolds, it holds the promise of lasting impacts on KP’s tourism and cultural landscape. It beckons adventurers, culture enthusiasts, and nature lovers to witness the marvel that is Tirch Mir, inviting everyone to partake in a journey that transcends mere tourism. KP extends a warm welcome to all, promising a land of boundless natural wonders, vibrant traditions, and warm hospitality during the Year of Tirch Mir.

The Year of Tirch Mir 2024 - TrulyPakistan
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Trich Mir Shapping up Next-Gen Tourism in KPK

The festival is set to redefine tourism in Khyber-Pakhtunkhwa, spotlighting the region’s treasures on the world stage. By integrating the fascinating aspects of Tirch Mir, from its towering height to its mythical lore, this initiative promotes tourism and weaves a narrative that honors the mountain’s legacy and the region’s cultural richness. This forward-looking initiative marks a new chapter in KP’s tourism narrative, emphasizing sustainable and culturally respectful practices that uplift local communities and preserve their heritage.


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